SPR | Infotaiment
SP2, specialized in Sport Presentation, celebrates 16 years of continuous inspiration in creating thrilling experiences. Since 2007, the company has made its mark on the sports scene, standing out in the legacy of the Rio 2007 Pan and Parapan American Games. Today, its operations span Brazil, Latin America, Europe, Asia, and now, Africa. This positions us as the largest Sport Presentation company in South America.
The concept of Sport Presentation | Infotainment goes beyond the mere presentation of the sport itself, incorporating the entire experience that occurs within the arena beyond the competition. Represented by the official acronym SPR, it aims to educate and inform viewers, presenting rules, goal scorers, tournament format, and much more.
While a football match lasts about 90 minutes, the SP2
show has a minimum duration of 6 hours. From the
moment the gates open, the goal, through content
entertainment, is to evoke emotions, engage the
audience, and contribute to the experience of athletes
and sponsors.
SP2 goes beyond entertainment by taking on crucial
responsibilities throughout the match protocol. From
referee and team line-ups, with specific soundtracks,
to entering the field, cards, substitutions, and goals
– each moment is transformed into an experience for
athletes, fans, and viewers worldwide.
The SPR | Infotainment process begins long before the
competition, involving the study of local culture,
production of informative, educational, and entertainment
content. The live team, led by the Director | Show Caller,
coordinates bilingual announcers, specialized DJs, Video
Operators, DTV, Sound and Light Operators, stage managers,
and MCs through a minute-by-minute script, to create an
engaging experience aligned with the demographic and
preferences of the fans.
