SPR | Infotaiment
SP2 Brazil, specialized in Sport Presentation, celebrates 16 years of continuous inspiration in creating exciting experiences. Since 2007, the company has made its mark in the sports scene, standing out as the legacy of the Rio 2007 Pan and Parapan American Games, covering Brazil, Latin America, Europe, Asia, and now, Africa. Thus, we differentiate ourselves as the largest Sport Presentation company in South America, with a focus on football.
The concept of Sport Presentation | Infotainment goes beyond mere sports presentation, incorporating the entire experience that occurs in a sports arena beyond the competition. Represented by the official acronym SPR, it aims to educate and inform viewers, presenting rules, goal scorers, tournament format, and much more.
While a football match lasts about 90 minutes, the SP2 show has a minimum duration of 6 hours. From the moment the gates open, the goal, through content entertainment, is to evoke emotions, engage the audience, and contribute to the experience of athletes and sponsors.
SP2 Brazil goes beyond entertainment by taking on crucial responsibilities throughout the match protocol. From referee and team line-ups, with specific soundtracks, to entering the field, cards, substitutions, and goals – each moment is transformed into an experience for athletes, fans, and viewers worldwide.
The SPR | Infotainment process begins long before the competition, involving the study of local culture, production of informative, educational, and entertainment content. The live team, led by the Director | Show Caller, coordinates bilingual announcers, specialized DJs, Video Operators, DTV, Sound and Light Operators, stage managers, and MCs through a minute-by-minute script, to create an engaging experience aligned with the demographic and preferences of the fans.
